How to create a marketing strategy for your small and mid-sized business

by Jeanne Hardy | Dec 6, 2023 | Business Strategy

A marketing strategy is essential for any business looking to maximize potential, but business owners often put it last on their to-do list…or hope they can get by without it. Experts will tell you that is a classic mistake. So what is a marketing strategy and why is...

Is the 4-day work week a realistic option for small businesses?

by Jeanne Hardy | Dec 6, 2023 | Navigating Change

The four-day work week is the latest trend sweeping the business world. Just last month, the biggest pilot program in the world released its findings; the results are upbeat and grabbing headlines. Employees liked it … a lot … with 39% reporting less stress, 54%...

Setting the table for the next generation of female leaders

by Jeanne Hardy | Dec 6, 2023 | Team And Mentorship

Working women have been through a lot in the past three years – from record attrition from the workforce during the pandemic and caring for (and at points even educating) their families to adapting to hybrid work and asynchronous schedules while managing the demands...

Making a list, checking it twice: Your 10-point year-end checklist

by Jeanne Hardy | Dec 6, 2023 | Business Strategy

With the end of the year upon us, small business owners are busy tying up loose ends, getting budgets over the line and making sure their HR and finances are in a good place to start off the new year. Here’s a simple 10-point checklist to make sure you haven’t...

The most important questions to ask when selling your business

by Jeanne Hardy | Dec 6, 2023 | Business Strategy

Thinking about selling your business? We’ve got the answers to every question you’ve always wanted to ask.   Creative Business sat down with William Lieberman, the founder of The CEO’s Right Hand – a fellow New York-based consulting services firm that specializes in...